@ckilgs Digital Marketing Blog
Welcome to Craig Kilgore's blog covering digital marketing and general internet topics.
Craig has been an SEO / digital marketer for the last 6 years and has experience in SEO, paid search advertising, social media marketing and content marketing. Visit Craig's Linkedin profile for some professional recommendations. If there is anything you would like to see covered on this blog, Tweet at Craig -- @ckilgs on Twitter or add him to your Google+ circles.
And then there were two. Sunday’s AFC and NFC championship games trimmed the 2013 NFL season down to the remaining teams.
Following a spirited and drama-filled season, the Baltimore Ravens will take on the San Francisco 49ers for the Lombardi Trophy in Super Bowl XLVII on Feb. 3 at the Mercedes-Benz Superdome in New Orleans.
But enough about the game. Last season, more than 111 million people tuned in to watch the Super Bowl, a number that is almost certain to be rivaled this year. While a great deal of those viewers will watch the game with rooting interest, millions will simply tune in for one thing: the commercials.
In fact, according to a Nielsen survey, 51 percent of people said they watched the Super Bowl for the commercials.
From the usual suspects (Pepsi, Budweiser, Coca-Cola) to some smaller brands vying for a spot on the mainstream radar (Mio, Wonderful Pistachios), sponsors have already lined up to fill the slots during this year’s game. CBS, which has the broadcasting rights this year, announced in early January that it sold out nearly all of its ad time for the Super Bowl, with pricing averaging upward of $3.8 million per ad—the highest ever for the Super Bowl.
AdAge has a brand-by-brand breakdown of the lineup so far, which it has updated over the course of weeks leading up to the Super Bowl.
Those wishing to get their yearly dose of Bud Light’s adored Clydesdales, fret not. As for those looking to see Coca-Cola’s cuddly polar bears, well, they will not be making an appearance this year. Instead, though, brands like Coke have utilized crowdsourcing and social media to market their brands during the big game. Read more…
I’ve been doing a good deal of reading, writing, and editing, and being the unabashed grammar nerd I am, my eyes seem to be drawn to the grammatical mistakes in written pieces.
One thing I’ve noticed is incorrect punctuation when it comes to independent and dependent clauses.
Now before everyone gets all “Independent clauses? Pshaw! Dependent clauses? Pshaw!” on me, let me explain that the technical grammar babble isn’t really what’s important here. Read more…
Tuesday, January 15, 2013
I’d like to preface this mini-rant by saying… If you see me disappear from Facebook, don’t be surprised.
Sure, I kid (a little) but today’s BIG ANNOUNCEMENT about Graph Search led me to a conclusion I’m sure many of us have realized before: Facebook is a…
This is courtesy of one of my friends on Facebook. Movember madness taken to a whole new level.
It’s about that time of year when everyone bellows out the words: “Christmas music already?”
OK, maybe not. Nevertheless, it’s still annoying (both Christmas music and the sheer fact that it starts playing at the same time every year). But the holiday season is well underway, with Thanksgiving a mere week away—meaning retailers both large and small have put the finishing touches on their preparations for Black Friday (the unofficial start of the frenzied shopping season, although some retailers will open doors on Thanksgiving). Read more…
Last year we wrote our first Veterans Day blog post and we’re excited for this year’s post, paying tribute to one of our fellow employees and Army veteran, Patrick Allen. Pat is an SEO consultant with Mainstreethost and prior to joining our team, he served over five years in The United States Army as a member of the Army’s Military Police. He was kind enough to take time out of his busy schedule to answer some questions and share photos and videos with us. Read more…
