And then there were two. Sunday’s AFC and NFC championship games trimmed the 2013 NFL season down to the remaining teams.
Following a spirited and drama-filled season, the Baltimore Ravens will take on the San Francisco 49ers for the Lombardi Trophy in Super Bowl XLVII on Feb. 3 at the Mercedes-Benz Superdome in New Orleans.
But enough about the game. Last season, more than 111 million people tuned in to watch the Super Bowl, a number that is almost certain to be rivaled this year. While a great deal of those viewers will watch the game with rooting interest, millions will simply tune in for one thing: the commercials.
In fact, according to a Nielsen survey, 51 percent of people said they watched the Super Bowl for the commercials.
From the usual suspects (Pepsi, Budweiser, Coca-Cola) to some smaller brands vying for a spot on the mainstream radar (Mio, Wonderful Pistachios), sponsors have already lined up to fill the slots during this year’s game. CBS, which has the broadcasting rights this year, announced in early January that it sold out nearly all of its ad time for the Super Bowl, with pricing averaging upward of $3.8 million per ad—the highest ever for the Super Bowl.
AdAge has a brand-by-brand breakdown of the lineup so far, which it has updated over the course of weeks leading up to the Super Bowl.
Those wishing to get their yearly dose of Bud Light’s adored Clydesdales, fret not. As for those looking to see Coca-Cola’s cuddly polar bears, well, they will not be making an appearance this year. Instead, though, brands like Coke have utilized crowdsourcing and social media to market their brands during the big game. Read more…