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— mainstreethost (@mainstreethost)April 18, 2014
Updated on 2/26/2014 at 7:01 PM.
Have you heard and/or wondered about inbound marketing? Thinking about applying it to your business? I’m going to say yes if you’re reading this post.There’s a reason businesses are continuing to implement inbound, and the technology supporting and advancing it is impressive to say the least. Inbound marketing is smart marketing. I’m going to attempt to explain what it is and why you should care about it as straightforward of a post as possible.
Quick background: I’m an inbound marketing manager at Mainstreethost in Amherst, NY (just outside of Buffalo). I’ve been doing digital marketing for roughly 7 and a half years. I’ve witnesses firsthand what inbound marketing can do.
So, what is inbound marketing and what do you need to do it effectively?
Inbound marketing is typically made up of the following: persona development, content strategy, marketing, calls-to-action, landing pages, lead generation, lead nurturing, and sales (various other marketing efforts can enhance your inbound marketing efforts). If you’re not sure what any of this stuff is, HubSpot created The Ultimate Inbound Marketing Glossary to get you started.
Whether you’re a digital marketer, inbound marketer, SEO guru, content marketer, web designer, PPC warrior, or anything else related to the web, websites, and business, landing pages are your best friend. Think of a landing page as one of your employees that works for you 24/7, 365 days a year.
A landing page is typically associated with some sort of offer (ebook download, webinar, free evaluations, etc.), and typically serves the purpose of generating leads (though this is not the only purpose for landing pages). In addition to a great offer, landing pages will include “to the point” information on that offer, and a form to capture visitor information. If you want to learn more about what landing pages are and what they should have on them, along with some stats to back it up, read the original post by Courtney Christman on the Mainstreethost blog. Or better yet, watch the following video, starring yours truly: