@ckilgs Digital Marketing Blog
Welcome to Craig Kilgore's blog covering digital marketing and general internet topics.
Craig has been an SEO / digital marketer for the last 6 years and has experience in SEO, paid search advertising, social media marketing and content marketing. Visit Craig's Linkedin profile for some professional recommendations. If there is anything you would like to see covered on this blog, Tweet at Craig -- @ckilgs on Twitter or add him to your Google+ circles.
On Friday June 15, Justin Bieber put on a concert at the Today show before a throng of screaming and weeping tween girls. Before the pop crooner made the dreams of every adolescent girl gathered outside 30 Rockefeller Plaza come true, he gave an interview with Matt Lauer…. read more
What are some of the ways small business owners can use social media marketing and mobile devices to bring in new customers? In addition, how can they implement a smart marketing plan that will take advantage of the many social networks available for drumming up business?
A good starting point is to tap into some of the popular social network sites in order to tie together your social media and mobile marketing strategies.
After establishing a Facebook presence it’s important to make a habit of updating your page frequently and consistently. Bland Facebook pages are everywhere so you’ll want to create a unique page full of personality and fun whenever possible. Get creative and play around with ways to keep your fans coming back for more updates.
Twitter can be a great way to help your company become more successful. First, you need to decide who you want to connect with and what specific outcome you’re hoping for, whether it relates to marketing, promotion or communication. When you have those answers in hand, dive in and start studying the wealth of tips and tactics available to you through this tool.
Foursquare
With more than 750,000 businesses on Foursquare, it’s definitely worth your while to learn how this social media platform can work for you. Companies are using Foursquare to offer deals and loyalty rewards, forge partnerships with other businesses and create innovative viral campaigns. Remember that Foursquare is not just for retail and restaurants but for companies of all shapes, sizes and types.
Yelp
This website is a great way for small business owners to market themselves free of charge. Yelp helps users find businesses and service providers in their specific location. It also categorizes businesses, making it easier for users to find a specific type of business.
Users can write reviews and businesses can send messages to customers.
Mobile Marketing
More consumers are using their mobile phones to search for coupons, compare prices, find retailers and read reviews. Increasingly, they are also using their mobile devices to make purchases.
Companies large and small are realizing it’s time to hop aboard this trend. As your mobile marketing strategy takes shape, look for ways to tie in the various social media sites with opportunities available through mobile phones.
Planning is a major component in launching a social media and mobile marketing campaign. Know which channels to use to most effectively reach your market and help ensure your investment will be rewarded.
About the Author
This guest post was provided by University Alliance and submitted on behalf of University of San Francisco. USF offers online marketing courses including SEO training, search engine marketing, social media training, mobile marketing and more. To learn more about University of San Francisco’s certificate programs visit www.usanfranonline.com.
